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Each time I see the Senior Life TV ad I ask myself, how is this a sustainable business model? They say, if no life insurance claim is paid out, then they will refund to you the full premium for that policy period.

How is this a sustsinable business model. Buyer beware!

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Very easily. It's called a Return of Premium feature.

Any insurer offering this product charges more premium for the same level of coverage than if it did not have this feature. In addition, every insurance company has what is called a float.

Any premium dollars collected that are not paid out as claims, is invested. The interest compounds and grows the assets of the company exponentially.

Guest

I do not have this insurance and your question is a valid one. My guess is and I may be incorrect...

but if they are receiving monthly premiums they could be investing money and receiving interest over years making it a positive cash flow. Like buying government CD's.This is not an to say it is a good investment.

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